Client: Audi AG
Film Director: Paul Ward
There’s a day in which things change. And you can adapt...or adapt. But as in all revolutionary things, there is always those who don’t want to accept that things change.
For the opening of Formula E season, we created a petrol head character who strongly criticises the race, and makes statements about all the negative clichés of electric cars. But the Audi will at all times destroy his theories. By using irony, we demonstrate the power of electric cars in competition.