KEEP A FRIENDLY DISTANCE KEEP A FRIENDLY DISTANCE KEEP A FRIENDLY DISTANCE KEEP A FRIENDLY DISTANCE KEEP A FRIENDLY DISTANCE KEEP A FRIENDLY DISTANCE KEEP A FRIENDLY DISTANCE KEEP A FRIENDLY DISTANCE

Client: Volkswagen
Agency: DDB
Year: 2015

To communicate Volkswagen's new safety system, ACC, that keeps a safe distance between cars, we launched a campaign where the message was that this distance was of great importance, especially amongst competing brands.

RECOGNITIONS
Cannes Lions 2015 - Shortlist Outdoor
Cannes Lions 2015 - Shortlist Media
Sol 2015 - Shortlist Exterior
AMPE 2016 - Silver Exterior